Jeans in the USSR
Jeans were for the Soviet people not just clothes. It was a symbol of freedom and success. Afford to buy branded denim could not everyone. Jeans hoarded, they speculated, for they sit in prison.
The first jeans appeared in the USSR in the 50s. The official date of the beginning of "denim fever" can be considered as 1957, when Moscow hosted the International Festival of Youth and Students. It was then the Soviet people gained access to the denim.
Jeans has since become not just the clothes, they began to symbolize everything that was not in the USSR, they have become a simulacrum cherished freedom. You could walk to anything, but if your closet were branded jeans, it means that life has developed.
With jeans fought them prohibited the wearing of "capitalist contagion" could be expelled from the institute and from work. However, these measures have only fueled interest in the "forbidden fruit."
The first jeans were able to flaunt the sailors, the children of diplomats, pilots. They brought jeans from abroad, often had to carry them literally for yourself by wearing wide trousers under several pairs. Once such a "contraband" has got even Leonid tractors.
Jeans later became associated with the hippie culture. They fastened the patch, sewn in the leg triangles of fabric and string, made of trendy jeans flared. It was anti-system, it was cool (although a word in those days did not know).
The most important unofficial feature distinguishing this "firm" against counterfeit was that real jeans socks erased, her scrapes formed. When choosing jeans, then checked them on the firm by means of a wet match - she performed on cloth. If the match is dark blue, it meant that these jeans. If not - counterfeiting.
Of course, this method of verification was frankly wrong, because genuine denim determined not bad dye, a fact that denim (from the French. "From Nimes") external thread dyed and interior no. It is because of this on the jeans from long socks appear worn. The longer you wear them, the more valuable and unique they are. Soviet Jeans, of course, not to soil matches. EU standards are not meant to use cheap dyes. But "tsehoviki" under the "quality control" adapted themselves to dye jeans easily washable paint, and the jeans specifically learned while trying to use a pumice stone.
The Soviet propaganda did speculators almost the main enemies of the Soviet trustworthy person. For his efforts, they could not only social ostracism, and even go to jail. In 1961, black marketeers and Rokotova Faibishenko death sentence was announced. One of the charges was "speculation zhipsami".
However, rebuke, not rebuke and black-marketeers were doing their job, but in order not to have serious problems with the law, often resold rare commodity, but was changed to something else, equally scarce. Barter, barter, was not banned in the USSR (as opposed to foreign exchange transactions). Black-marketeers were the first "shark-free market" in the USSR. Regular customers knew them in person, at hotels, stations in search of wealthy people own black-marketeers as "scanned" the crowd in the markets. Fartsovki jeans doing a lot of well-known businessmen (from Tinkoff to Ajzenshpisa). Interestingly, the history of denim and fartsa Rokotoff Faibishenko received today continued. In memory of them in the United States are produced jeans "Rokotov & Fainberg".
Cook jeans in the USSR became not what people like to breathe the smell of whiteness, and not even because of the cooking obtained spectacular divorces. The main reason for cooking jeans was the same deficit. "Firms" was not enough, and wearing jeans Soviet who desperately did not want to rub and become like foreign denim, was not serious. Then, to help the Soviet teenagers came to cooking technology. Its essence is simple. Due to the processing of jeans with bleach stains remained.
How it's done:
1) curl jeans and pull them with rubber bands and all kinds of clamps (very tight and often is not necessary, because otherwise the divorce will not be enough).
2) warm but not boiling water pour white (about 1 cup 5 liters).
3) lowered into the water twisted jeans and boil for 15-20 minutes. 4) Rinse the newborn "Varenkov" several times and admire the work. P.S. Observe the safety precautions: Wear gloves and open windows.
The cult of
The most massive brand jeans Montana was in the late Soviet Union. Although this label does exist in Germany (registered in 1976), the origin of the Soviet "Montana" fashion challenged by historians. Most of all, our "Montana" was sewn by the same "tsehoviki" somewhere in the south of the Soviet Union, and then came to the market. "Chip" Montana You was that they could literally put in the corner. Also popular brands were "Levis", "Wrangler", "Lee". They cost is not cheap, from $ 100. Those who do not have enough money on them, could buy Indian or Polish jeans. Their quality is different from the "company", but sparyvanie labels fashionistas reconciled with reality.
In the late '80s for sale began to appear and the Soviet Jeans "Tver", "faith," but their quality leaves much to be desired. However, they are not made of denim sewed. But prospered so-called "samostrok" - skillful masters of denim could "pile" almost brand jeans right at home.