Brand vehicles. Who belongs to whom
• Car Stamps. Someone who belongs to
Almost thirty years ago, the legendary Lee Iacocca predicted that by the beginning of the 21st century only a few automakers will remain in the world. Former President Ford and Chrysler have seen great development trend of the global automotive industry, and it is not surprising that his prediction almost completely confirmed.
It just seems that there are many independent automakers in the world. In fact, the vast majority of car companies are included in the various groups and alliances. To be more precise, Lee Iacocca was right around - now really only a few major automakers in the world, which in fact divided between the global automotive market.
With regard to the former place of work Lee Iacocca - Ford and the Chrysler, these pillars of the American automobile industry, along with General Motors, suffered the most serious losses during the economic crisis, and they did not know of such losses in its history. General Motors and Chrysler went bankrupt and Ford survived by a miracle. However, a very high price was paid for survival. Ford lost premium department Premiere Automotive Group, which included Jaguar, Volvo and Land Rover. In addition, the Ford was forced to sell the British supercar manufacturer Aston Martin, to get rid of a controlling stake in Mazda and eliminate the Mercury brand. At present, the once vast empire Ford were only two brands - Ford and the Lincoln itself.
It is equally serious losses incurred General Motors. Americans have lost SAAB, Hummer, Saturn but despite the bankruptcy, were able to defend Opel and the most valuable brand - Daewoo. Currently, General Motors include Buick, Cadillac, Chevrolet, GMC, Holden and Vauxhall. Plus, the American concern has Russian joint venture GM-AvtoVAZ, which produces SUVs Chevrolet Niva.
As for Chrysler, the American concern is now a strategic partner Fiat, which had previously been collected under the "wing" of brands such as Alfa Romeo, Ferrari, Maserati, Lancia. Now they added Chrysler, Jeep, Dodge and Ram.
is quite different than in America, things are going in Europe. The crisis has also made adjustments to the balance of power, but the position of the giants of European car industry is not affected. Volkswagen continues to add his "collection" brands acquired in 2009 Porsche. Now the Volkswagen Group consists of nine brands - Volkswagen, Audi, Porsche, Bentley, Bugatti, Lamborghini, Skoda, Seat and manufacturer Scania trucks. It is possible that soon the company will complement Suzuki - in 2009 the Volkswagen Group bought 20% stake in Suzuki Motor.
Two other major German automakers - Daimler AG and BMW such an abundance of brands can not boast. Daimler AG produces vehicles under the brands Mercedes, Maybach and Smart, and BMW in addition to the eponymous brand has more Rolls-Royce and Mini.
Another is the world's largest automaker Renault-Nissan Alliance, which owns brands such as Renault, Dacia, Nissan, Infiniti, Samsung. In addition, of Renault owns a 25% stake in AvtoVAZ, so that from now on Lada brand as part of the sphere of influence of the French-Japanese alliance. Another major French car manufacturer - concern PSA owns brands Citroen and Peugeot.
Of all the Japanese automakers but Toyota can boast of a good "collection" brands - Lexus, Scion, Daihatsu and Subaru. In addition, in the part of the manufacturer Toyota Motor Hino trucks.
Achievement Honda is much more modest. In addition to premium brand Acura yes motorcycle department, the Japanese boast more than nothing.
In recent years, the number of the global automotive industry leaders swiftly pulled alliance Hyundai-Kia. Currently, the alliance produces vehicles under the brands Hyundai and Kia, but the Koreans the near future plan to create a premium brand. According to unconfirmed information, he will be called Genesis.
Of mergers and acquisitions of recent years I would like to mark the transition of Volvo by Chinese Geely control and purchase of the Indian Tata Motor British premium brands - Jaguar and Land Rover. The most curious in this series looks acquisition tiny Dutch supercar manufacturer Spyker Swedish brand SAAB.
The once powerful British car industry is now left alone memories. The famous British car manufacturers have long lost their independence, but even small British firms have moved to foreign owners. The legendary Lotus company belongs to the Malaysian Proton, and MG bought the Chinese company SAIC. At the same time, SAIC sold Korean automaker SsangYong Motor India's Mahindra & Mahindra. All these acquisitions, associations, alliances and strategic partnerships once again prove the rightness of Lee Iacocca. In today's world, businesses lone no longer survive. Of course there are exceptions such as the British Morgan, Japanese Mitsuoka or the same Malaysian Proton. But these firms are independent in every sense of the word. They are in the world automobile industry is not dependent on anything. But here to sell hundreds of thousands of vehicles a year, let alone the millions, it is necessary to have a very strong "rear". That provide or partners, as in the case of the alliance Renault-Nissan, or a clutch of brands, as practiced Volkswagen Group. But companies such as the Mazda or Mitsubishi will subsequently experience greater and greater complexity. And if Mitsubishi ready to provide all possible assistance from the PSA partners, the Mazda with all adversity forced to fight alone. And it is in the modern world is becoming every day more and more difficult to do. What thirty years ago warned Lee Iacocca.