A long and thorny path to recognition bra
September 3, 1914 the American Mary Phelps Jacob recorded his first official patent for the underwear, now known as bra, freeing thus millions of women from having to wear a heavy corset to support the breast. Bras are over 99 years old, and he has come a long way to go before been recognized.
1. Besspinny bra
The wealthy American lady named Mary Phelps Jacob, going to a celebration, I noticed that the corset is not suitable for her dress, which was open back. With the help of a maid, she fashioned out of two handkerchiefs and elastic bands bra "no back", which supported and lifted his chest.
At first, a new item of ladies' toilet was not successful, since all wore corsets. The first bras were produced under the name Caresse Crosby, but soon Mary sold the patent of Warner Brothers, which produced corsets, for 15 thousand. Dollars. In the first five years of sales Warner earned a miracle-linen 15 million. Dollars.
2 bras with cups
In 1922, an immigrant from Russia Ida Rosenthal and her husband founded the company Maidenform, which specializes in the production of bras. For the first time in this intimate female toilet articles appeared cup and elastic straps. Already in the early 30-ies of the bra has become an integral part of women's wardrobe. Come into fashion bras in different shapes, and in 1942 the company produces Maidenform bras with adjustable straps and a model for nursing mothers.
If in the 30s of the last century, following the fashion, women trying to look like men and choose bras that make breasts as small as possible, it returns the fashion for curvy shapes in the postwar period. This was due to the desire to attract men, which is so lacking in the war. Rounded hips and an ample bosom again become the standard of female beauty.
Fashion 50s determine the famous actress Marilyn Monroe, Brigitte Bardot, Gina Lollobrigida and Sophia Loren. Seductive forms of these women in underwear could not leave anyone indifferent. But since such forms may boast, not all, there are bras with foam insert tabs designed to add the missing volume of the female breast.
4. The persecution of the bra
The era of feminist bra subjected to sharp criticism. In the 60s, he was declared "subject to enslavement", and even the name of this much-needed female toilet has become a subject, according to militant feminists, immoral. In 1968, a wave of shares of public burning feminine attributes, among which, of course, was and bra. lingerie sales in the period fell by almost half.
5. The Sport model
There will come a sexual liberation has caused wide interest in women's underwear. The most incredible bra model became public thanks to fashion shows. At the same time, in the late '70s, in the United States is gaining popularity jogging. Three women are addicted to jogging - Hinda Miller, Lisa Lindell Smith and Polly - invent a sports bra. They found that jogging is beneficial to health, but it does not contribute to the beauty of the breast, especially owners of magnificent forms. Miller and Smith, as costume designers, have developed a bra that perfectly supports the breast and do not rub the skin, as it has no internal seams. The commercial success of this model bras made its creators multimillionaire.
6. bra revolution
Since the beginning of the 80's to choose the right bra has become much easier when the famous fashion house Jean-Paul Gaultier, Yves Saint Laurent, Gucci, Versace launched in the production of its own line of underwear. The amazing diversity of its model of silk, lace and satin firmly taken its place in the wardrobes of the most sophisticated fashionistas. Since 1981, when the United States officially allowed to advertise underwear, covers of fashion magazines were full of pictures of half-naked beauties. The real breakthrough was the invention in 1994 Wonderbra model. Bra, consisting of 40 pieces, allows you to create a seductive shape of breasts and wear clothes with the most frank cutouts.