20 most respected companies in the world

New York-based consulting firm Reputation Institute on Wednesday introduced an annual ranking of the 100 most respected companies in the world. For the calculation of the individual "reputation index" study authors interviewed around 55,000 consumers in 15 countries (including Russia) in terms of their level of confidence in a particular company.

"Confidence" (RepTrak Pulse) on a scale from 0 to 100 points is the average consumer attitudes to the company's reputation. The indicator takes into account four key emotional indicators: trust, esteem, admiration and goodwill. Reputation Institute also analyzes the seven dimensions of corporate reputation: place of work, governance, country ownership, financial position, leadership, products and services, innovation. This group defines a "confidence index" in the eyes of shareholders, competitors and the market as a whole.

Who was in the rating? All participants are multinational business with a global presence. In this case, most companies - 40 - are based in the US, 14 - in Japan, 7 - in Germany and France, 6 - in the UK, 5 - in Sweden, 4 - in Italy and Switzerland, 2 - in South Korea, Holland and Denmark, 1 - in Australia, Finland, Spain, China, Singapore, Taiwan and Bermuda.

By industry list is divided as follows: 15 automakers, 12 manufacturers of consumer goods, to 11 electronics manufacturers and representatives of the processing industry, 9 retailers, 8 food producers and representatives of the aviation industry, 7 pharmaceutical companies, 6 beverage manufacturers, 3 media-information and industrial Corporation, 2 service and logistics company, on one industrial conglomerate, industrial products and manufacturer representative petrochemical industry. In our gallery - the top 20 list of companies.

the BMW

20 most respected companies in the world

Confidence: 78, 13 points

Country: Germany

Automotive industry

German auto giant is the second consecutive year the leader in the ranking of Reputation Institute both through skilful positioning of the brand in the eyes of customers, and due respect to the company on the market. For all 7 criteria of corporate reputation BMW was in the top 10 list. The company also maintains a high level of confidence among German consumers, in spite of the global expansion, which is often accompanied by a loss of product quality and brand erosion. It is best to include the BMW in Russia, South Korea and Australia. Competitors of Volvo and Ford company ahead of an average of 10% in terms of readiness of customers to buy goods of their brand, and 13% - in terms of customer willingness to recommend product family and friends.

The Walt Disney Company

20 most respected companies in the world

Confidence: 77, 76 points

Country: USA

Branch: Information and Media

Exports of the "American Dream" allows the legendary animation producer and film firmly hold the status of one of the most respected companies in the world. In 10 of 15 countries surveyed consumer Reputation Institute, Walt Disney was among the leaders of reputation. About 60% of buyers are not only prepared themselves to consume the company's products, but also recommend it to others.

the Rolex

20 most respected companies in the world

Confidence: 77, 23 points

Country: Switzerland

Industry: Consumer Goods

The legendary Swiss watch manufacturer closes the top three rankings in 2013. High quality products and service Rolex remains the international benchmark and an example for other companies not only in the consumer sector, but in the whole economy.

the Google

20 most respected companies in the world

Confidence: 77, 15 points

Country: USA

Branch: Information and Media

Daimler (Mercedes-Benz)

20 most respected companies in the world

Confidence: 76, 58 points

Country: Germany

Automotive industry

the Sony

20 most respected companies in the world

Confidence: 76, 30 points

Country: Japan

Branch: Electronics

the Microsoft

20 most respected companies in the world

Confidence: 76, 23 points

Country: USA

Sector: Technology

Canon

20 most respected companies in the world

Confidence: 76, 02 points

Country: Japan

Branch: Electronics

of Nestlé

20 most respected companies in the world

Confidence: 75, 21 points

Country: Switzerland

Industry: Food

LEGO Group

20 most respected companies in the world

Confidence: 75, 02 points

Country: Denmark

Industry: Consumer Goods

the Intel

20 most respected companies in the world

Confidence: 74, 98 points

Country: USA

Sector: Technology

Apple's

20 most respected companies in the world

Confidence: 74, 65 points

Country: USA

Sector: Technology

the Volkswagen

20 most respected companies in the world

Confidence: 74, 38 points

Country: Germany

Automotive industry

Adidas Group

20 most respected companies in the world

Confidence: 74, 05 points Country: Germany

Industry: Consumer Goods

Johnson & Johnson

20 most respected companies in the world

Confidence: 73, 56 points

Country: USA

Industry: Consumer Goods

Samsung Electronics

20 most respected companies in the world

Confidence: 73, 39 points

Country: South Korea

Branch: Electronics

L'Oréal

20 most respected companies in the world

Confidence: 73, 37 points

Country: France

Industry: Consumer Goods

of Nike

20 most respected companies in the world

Confidence: 72, 81 points

Country: USA

Industry: Consumer Goods

Colgate-Palmolive

20 most respected companies in the world

Confidence: 72, 73 points

Country: USA

Industry: Consumer Goods

Philips Electronics

20 most respected companies in the world

Confidence: 72, 49 points

Country: Netherlands

Branch: Electronics