Five new products from Amazon: the main sensation - the price
• Five new products from Amazon: the main sensation - the price
In California, the presentation of a series of new Amazon gadgets. The appearance of these devices on the market will lead to a new round of price war in the market of tablets and book readers
In the left hand Bezos Kindle Fire HD 7 ", on the right - HD 8.9"
If we consider the Amazon device represented in terms of technical characteristics, it will not understand why the presentation has attracted so much attention. By the Kindle electronic book reader, has not changed since last year, have added a new Kindle Paperwhite backlit screen - but the Nook from Barnes & Noble competitors got backlight spring. Tablet Kindle Fire upgrade the processor, double the memory and improved battery - but he still remains mediocre. And no matter how boasted a display resolution of two of its new Kindle Fire HD brothers (one is 1280x800 7-inch screen, another 1920x1200 9-inch), it remains lower than that of the iPad.
Kindle Fire HD 7 "
However, all over the world were shown presentations and truly record results show what has been achieved by 2012 humanity. Simply, they do not refer to the technique. Instead, Amazon proudly show what it has achieved over the past year in a difficult war for the decline in prices.
Yes, the basic Kindle has not changed - but the price has changed, down from $ 79 to a mere $ 69. Yes, by changing Kindle Fire processor does not become the most powerful device in the world, but Amazon has managed to simultaneously update components to reduce the price from $ 199 to $ 159. Yes, 9-inch Kindle Fire HD with 4G will cost the same $ 499 as the base iPad - but complete with the Americans offered him Freestuff (compared to conventional US) tariff plan for 4G. The company aims to bring down the price to a level where the possible shortcomings when buying just stop to think - and of its success in this field jaw falls off as much of the technological breakthroughs competitors. As head of the company Jeff Bezos said a year ago in the Kindle Fire presentation - "There are two types of successful companies: some are struggling to buyers pay more, others - to less." Clearly, in whose address is podkolka, but the phrase really is true: for the removal of every cent to the price tag certainly were bloody battles using all available means. Part of the funds remains hidden from our eyes, but some, of course, it is in plain sight. And most importantly - what Amazon is simply trying not to significantly capitalize on their gadgets. All huge business selling book readers and tablets - just a way to give people the device with which it is convenient to consume digital content Amazon (books, movies, music and application), do not forget to pay for it. How exactly correlate price Kindle Fire and its cost is unknown, and they say that the company pays for all customers out of pocket. But if it is not so, there is no doubt that on the margin here afterthought.
Other weapons - use budgets of advertisers. And book readers and tablets in a locked state show advertisements. You can buy an ad free offer and the Kindle, but at a higher price that the presentation did not sound, and try to specify as unobtrusively as possible on the site.
Journalists testing the Kindle Fire HD 7 "
In general, there are no miracles, and almost worth free cheese mousetrap Amazon ecosystem. However, the trick is that it is a very comfortable mouse trap - this, from which many do not want to get out on their own. And for her ardent haters still possible to flash the tablet, untying it from the Amazon App Store app store and go to the standard Google Play. In general, even if we assume that the conditions of forced compromise, it turns out much less than a compromise with the purchase for the money in the hands of the Chinese collapsing device.
Kindle Fire HD 7 "
The head of Amazon, Jeff Bezos and Kindle Paperwhite
Of course, we can say that thanks to the Amazon ecosystem was "unfair" advantage: the competitors who earn on the sale of devices that can not lower the price in principle. But he could have been limited to this decrease and relax, and instead went on, laying out fully and not going to stop. Therefore, if the new Amazon tablet confidently takes the second place after Apple's market, pushing all the other competitors, it looks quite logical developments.
Kindle Paperwhite: backlit screen.
The presentation ended with Jeff Bezos leaves the stage