Soviet design through the eyes of a foreigner

Specialists of industrial design, the teacher of the British Higher School of Design Umberto Giraudo was asked to tell what he thought about the Soviet design - and a native of Italy, was delighted.

Avoska

Soviet design through the eyes of a foreigner

"One of the best examples in the field of Soviet design. If you care about the environment and environmental pollution problems, excessive consumption - know that this bag has become a viable solution to some of the problems many years ago. Avoska seems to me a reasonable part of the system, a systematic design view, which products are bought exactly in the quantities in which they are needed, rather than a "reserve". They are not packed several times, and the bag can be used repeatedly and consistently carry - string bag is compact and does not take place. Confident, modern designers have to pay on this subject very close attention. "

Tear-off calendar

Soviet design through the eyes of a foreigner

"These calendars have been popular in Western countries. Moreover, they are relevant now. Despite the fact that they spent a lot of paper, these calendars seem to me pretty because they provide the opportunity, taking leaflets, physically feel over time. "

Maker

Soviet design through the eyes of a foreigner

"Tea kettle, nothing special. It was similar to my grandmother. "

Coffee

Soviet design through the eyes of a foreigner

"Honey packaging. Simple, cost-effective in production, only two colors, and still looks very modern. I'd love to buy coffee in a package - it looks much more authentic than all the plastic debris, in which the coffee is packed today. "

Cologne

Soviet design through the eyes of a foreigner

"The guy on the label looks pretty scary! And if the jokes aside, it seems amusing contrast between the carefully crafted graphic design label and the container form. On the neck and the lid can be understood that such bottles can be used not only for the toilet water, and for anything. Storage of household chemicals or cheap alcohol, for example. The bottle is very practical. On the other hand, it is unclear why, in the absence of a competitive market to invest in specific and aggressive packaging layouts. Unfortunately, many of today's "young entrepreneurs" do not understand the value of design in commerce and invested not in fact, in that it makes sense to invest. "

Condensed

Soviet design through the eyes of a foreigner

"The present Russian masterpiece. I know that so many people love this product, including the fact that it can be cooked directly in the bank. "

Condoms

Soviet design through the eyes of a foreigner

"To be honest, I'm surprised. I was sure that the children in Soviet Russia emerged from the cabbage! So I had sex in the Soviet Union or not? It seems, after all, was ... As for the packaging of a condom, I can say that it is very functional. It is absolutely not "emotional", but I do not think that, in certain circumstances, someone paid attention to it. I like".

Toy

Soviet design through the eyes of a foreigner

"As a child I had a similar toy, I see almost no difference. Is that interesting contrast American Mickey Mouse and inscriptions in Cyrillic - that's nice. "

Faceted glass of

Soviet design through the eyes of a foreigner

"Simple and elegant, plain glass, symbolizing stability. I hope it does not fill to the brim with vodka. "

The triangular carton of milk

Soviet design through the eyes of a foreigner

"I recently saw the remake of the first ceramic Tetra Pak packaging. I know that this canonical packaging era character - and I am glad that today designers beat this character. "

The school uniform

Soviet design through the eyes of a foreigner

"Quite elegant and perfectly reflects the formal hierarchical status. I too was in uniform when he went to school. However, I can not but note that today this form would have looked rather to the waitress or a student, but not on the students in the school. "

TV

Soviet design through the eyes of a foreigner

"This could well be the TV in the living room of my grandparents. I remember when I first saw the glass to zoom in on the screen - very surprised. "

"Zaporozhets"

Soviet design through the eyes of a foreigner

"This masterpiece of Soviet design - despite the fact that it was based on FIAT design. In "Zaporozhets" has unique features, such as on a cowl grille that gives the car a certain image of aggressiveness. Never seen "Zaporozhets" in life, but I've heard a lot of stories about these machines. In particular, how they repaired and beautified. "

Refrigerator

Soviet design through the eyes of a foreigner

"Exquisite design, and I absolutely do not understand why the Russian and Chinese are buying refrigerators and spend their rebranding rather than breathe new life into old forms."