Tour of the Moscow office of one of the largest mobile operators in Russia - Beeline.
The office is located close to the "Novoslobodskaya" metro station, five minutes away on foot. In total, the company employs about 30,000 people, 6,000 of whom work in Moscow. The main Moscow office (known as the headquarters) employs about 2,000 people.
Generally, originally Catherine Turtseva (EkaterinaTurtseva, for brand communications manager in Russia) invited me to Mobio Lab - their so-called of usability-lab, but in the end I could not deny myself the pleasure to walk around the office.
I confess - not even remembered who and on what floor works, and it is unlikely this information you really interesting. Therefore, the order of the photos will be according to the route through which we walked. And at first it was the same "laboratory".
So. 2007, autumn - the marketing and sales department decides to create a new business unit - service product design, whose main task will be the care of the user at all stages of its interaction with the services of Beeline.
And Mobio Lab at the Moscow office was nothing more than the result of the work of the unit - in this unusual place-usually carried out analysis of the user's fitness and competitiveness of the products of Beeline, as well as designing user-friendly interface of services.
The main objective of the lab is to improve the usability of products and services - basically, this is done by engaging in testing real users. Their response allows not only to create, to invent something new, but also to improve / simplify / optimize available - analysis affects not only the emerging functions and prototypes (which are being tested), but already existing products directly.
Experts in the company - it's good, but if the fight for the customer (and in terms of service competition is exactly what you need to do), then you need to "go in their shoes" - for this laboratory divided into several sectors, which are as close to the reality of different user environment: office, home, coffee shops and a cinema.
The cafe is the most common situation kafeshnaya - gulls-kofeok, chairs and tables, the smell chebureks - no one stops to really go and make yourself some drink or take out of the fridge are available:
In the office a lot of similar characters from the board - it's been two weeks since the visit to the office, and they keep me dreaming.
In the bar is worth a source of warm tube sound:
Just behind the partition already reigns coziness - laminate, soft sofa in front of widescreen TV, a wall with awards and prizes:
After another partition - a typical office environment: a table-chair, a system unit with a monitor or laptop, printer bespereboynik and lots of sticky notes:
There is also a test payment terminal (exactly the same as I was in the store across the street - and I thought, where he lost):
By the way, for the first time in my life I saw a live expensive devices called eyetracker - special pieces with infrared sensors that track is where the user is looking.
Simply put, in contrast to the subjective "comfortable / uncomfortable," this piece provides a unique opportunity to measure the "convenience" (interface) to quantify - at the conference 404fest one of the speakers did on this topic interesting report (with regards to the CMS-systems).
All the "rooms" separated by decorative partitions ...
... and are arranged around a glass "seredtseviny" where observation is conducted for the guinea pigs users. The exterior is mirrored glass wall:
And inside - the dream of a spy. Panoramic view of all the rooms, a plurality of sensors, control of light and sound in the rooms, camera control (to display the user's image or that it is displayed on the screen at the moment), the ability to engage in dialogue with the test participant - anything.
Accordingly, measuring the specific data (analysis which helps to appreciate the convenience of certain services to the end user), you can make your products better. Well, for example, is stupid advertising - watch it and understand what it all - in the video all the time something distracting.
Is it worth it to see this movie at "gunpoint" aytrekera how everything will fall into place - so you can put emphasis on the "right" places ... so anything you can do - there is a whole science. And maybe by the user, this approach is somewhat inhumane, but what to do - it is quite understandable desire of the company, strive to bring their products and services to a new level. So that approach, I think, are very correct.
After a visit to the lab, we decided to walk on the floors, to see who is working as a - some kind of flying control. It surprises no one caught - it works :) The atmosphere is quite quiet, although I would not say that there are few people.
His Majesty Artem Minaev (Head of Public Relations in the CIS countries) - just a chance meeting with him ushered my acquaintance with the company:
One day, putting things in order in my room, I noticed that all-all-all horizontal surfaces were somewhat forced - as it turned out later, it is quite natural tendency of human behavior. And in the company Beeline - probably you have already noticed the number of possible black-yellow stuff, living on the bright side. At any place in any bees, wasps, bees, bears, giraffes, scarves, boots, umbrellas, mugs and watering can - but then they just are not there!
New Bee on the couch with the old logo:
- "And I, too, kote is!"
An elegant example of fine trolling:
string bag with the invite:
A giant guitar and old-school hipster sneaker print, which, I bet someone sometimes spends the night!
And on one of the desks, I noticed something furry and live in the still of the same corporate colors:
In general, to be honest: I have never seen such team spirit, unity of style and variety of solutions - once seen a serious approach that commands respect.
Not less than pleased with established employees "Technical Museum", which is a rack with dozens of devices, which at the time could afford only the most wealthy people:
It is now you can buy a SIM card or phone in any transition, but before it was all strictly:
I wonder what the average number of subscribers in the "Address Book" were the owners of these handsets?
On the top (eighth) floor significantly quieter, and the situation is more impressive - wood, leather and no "trinkets". As you can guess, there lives the company's management, however, the day of the tour, I did not find anyone :)
On the floor there are several meeting rooms - each on a large table.
Former head of the Cabinet (Alexander Izosimov) - I am surprised that it is transparent.
At the end of the floor is a kind of relaxation room - in the center there is a kind of glass fireplace (or stove?) And around - sofas and armchairs.
All of Feng Shui - I would have given much for the opportunity to work there for a laptop, sitting comfortably on a cold winter evening, sipping hot mulled wine and listening to the crackling fire in the background howling nasty gusts of wind outside the window.
If you want among the panoramic windows, you can find a way to the roof, with a wonderful view of Moscow. I would have given much for the opportunity to work there for a laptop, razlogshis hot summer on a lounger, sipping icy mojitos and hearing through headphones vile bibikane tinted Cayenne :) By the way, sometimes the company conducts a variety of activities on the roof - well, that is a sin not to use such opportunity!
This picture shows a slice of the adjacent building, which also houses the Beeline.
A large number of employees every day carry huge volumes of work - it is logical that all this takes a lot of space. In this case, it is, quite efficiently spent and very comfortable - is now once again turned over the pictures, and perhaps would have given the remains of "a lot" of "work";)