Electronic media are killing the paper?
, the dollar profits - seven dollars in losses. This is the ratio of income online media and newspapers in the United States costs. Although the final death of paper books too early, the chances of a return to the old position at the printers do not.
Analysts Project for Excellence in Journalism (PEJ) interviewed six managers of media holdings, combining 121CMI, and found that for every 11 dollars earned by newspapers, we have dollar online media revenue. In this case, the Internet media USA is much more profitable to on revenues from advertising than print. Advertising revenues of online media increased by 19%, and printed in 2011 - fell to 9%. If we take into account only the advertising revenues, a dollar of profit online media accounts for seven dollars in losses in the newspapers.
Still are two sources of newspaper revenue - retail sale and subscription. But who in this age of gadgets will want to wait for the postman or to spend money on "trash"? It is much easier for free or for a nominal fee to obtain information from the web, using plate or Reader. Modern devices are very compact, such as "PocketBook A 7" weighs 400 grams and even fit in a handbag. And the news electronically get to "strip" of online media much faster, because there do not have to waste time on transport and typographical red tape. While we wonder whether survive iPads and PocketBook'i good old printing press, all of the major publications in a hurry to get the electronic version for and All Android iOS.