Brother Elon Musk wants to make a revolution in American food

Clear morning in Denver high school students learned how to grow herbs with the help of Kimball mask, the brother of the notorious Elon Musk. In the 90 years he helped his older brother run Zip2 and a company that later became PayPal. Today he has been quite different.

"This food is - it is a new internet, in the sense that young entrepreneurs are starting to deal with food, trying to do this, which is simply delicious. This food, which do you trust, that nourishes your body and trust the opportunity to feed the planet, "Musk said in an interview with CBS.

Brother Elon Musk wants to make a revolution in American food

Musk still works with his brother enterprises, Tesla, and SpaceX. But his private enterprise has become a matter of life: the replacement of high-calorie foods healthier. Musk has always been interested in cooking, attending culinary school after achieved something in the world of technology. But the tragedy with the Twin Towers in 2001 significantly changed his attitude.

Brother Elon Musk wants to make a revolution in American food

"I lived very close to the World Trade Center and looked out the window and saw the falling towers. It was a very difficult experience. But in this process, I was invited to volunteer to prepare food for the fire. It showed me the power of society, showed that the food brings together what real food can revive people even in the most appalling conditions. "

With a partner Hugo Matheson Musk opened its first restaurant The Kitchen in 2004. Then expanded to The Kitchen Kitchen Restaurant Group and began to serve the elite restaurants and to deliver ready-made dishes Musk wants to make sure that no matter where you live, a farmer will never be too far away. He's trying to make it happen with Brooklyn startup Square Roots, which makes transport containers in vertical urban farm. In such a two-acre farm area corresponds to an open field of 100 square meters.

Brother Elon Musk wants to make a revolution in American food

As the number of American farmers has been steadily declining, masks are not just investing in technology to move agriculture in the future, and the future of farmers. In 2011, he co-founded a non-profit organization Big Green, which provides school meals, which are most in need.

Seyas Big Green serves 460,000 students in seven states and hopes to reach 1 million before 2020.

"Sometimes I say that 90% of children never took the stage in hand, never pulled a carrot out of the ground, never tore Cherry tomatoes with twigs," says Kimball. "And when they do it for the first time, for them it's like a magic trick. Their feelings come to life, in order to understand what may be the real taste of food. "