Instagram launches its own low payments in the social network
Be prepared to buy food in Instagram. Social network quietly added a native function of payment in your application for some users. It allows you to register a debit or credit card in the profile to configure security PIN, and then start buying things right in the "INSTE". No need to navigate to a separate website and enter your billing information every time you want to buy something, can make Instagram a major player in e-Commerce.
According to TechCrunch, the native fees for booking places, such as restaurants and salons are already working for a limited number of partners. One of the first was the application for reserving Resy dinner. Part of the pages in the offer native Instagram payment for the order. In the future, Instagram allow even buy movie tickets directly from the application.
Update gradually rolled out to residents of the US (in Europe so far limited). Payments to Instagram operate under the rules of Facebook payments. Thanks to the beautiful pictures and a pile of brands, shopping in Instagram can become popular and provide an important reason for business to advertise in the application. If the social network will be able to get high conversion rates (that is, if people will not go away in the middle of purchasing during filling billing information), brands can actively encourage people to buying in Instagram. Facebook began studying native Commerce in 2013 and eventually turned to peer payments Messenger. However, native payments have not yet reached the stage of closed beta. It is unclear whether the peer payments will go to Instagram, but the ability to bind a credit or debit card must be the most important for this function.