GoPro stop making drones and lay off 20 percent of employees
Financial report of the company GoPro for the fourth quarter of last year, which was published a few days ago, did not seem to bode well for the company's employees - were laid off 300 people. Apparently, after such a large-scale layoffs engage quadrocopter production also will be no one, so their output is also stopped. In addition, go to persistent rumors that GoPro begins to prepare the documents for sale.
The changes also affected the management of the Company. So, the general director of GoPro cut wages, now it is one dollar per year. All these changes, according to a published report, allow the company to "stay afloat", reduce costs, and in 2018 and did start to make a profit again. Cases sales are not going well, so the price of the new GoPro Hero 6 will be reduced by $ 100. Now it can be purchased for $ 399. Sources in the media reported that it is not excluded, and the option of selling GoPro - auditing company J.P. Morgan prepares documents and the company's management continues to seek buyers. The preliminary price of the company, according to preliminary estimates, is around a billion dollars. A year earlier, the price was almost three times higher. I am not happy and the price of shares. Three years ago they were sold at a price of $ 86 per piece, now share the company can be bought for 6 with a small dollar.
Recall that the problem with drones from GoPro started at the beginning of last year - when the company was forced to withdraw all Karma aircraft because of reported faults, which were subsequently removed. Nevertheless, sales were far from ideal, and the company began to suffer permanent losses amid declining interest in its products.